As I’ve said in this space before, I consider myself a student of bourbon. Recently, I decided to pursue an advanced degree: I attended the Filson Bourbon Academy at the Filson Historical Society in Old Louisville. The Academy is led…
So I’ve been hearing a lot this week about a new trend on the Chicago cocktail scene: the Vaportini. It’s a device invented by the owner of Red Kiva, a cocktail lounge in the West Loop, that evaporates flavor-infused spirits…
[youtube http://www.youtube.com/watch?v=xJuCR3o0yXw?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375] Leo on ice: In one of those only-for-foreign-markets commercials, Leonardo DiCaprio, who probably hasn’t been this cold since he froze to death in “Titanic,” puts some Jim Beam on ice. A LOT of ice. I mean, that’s a Jim…
The dust is still settling on Maker’s Mark’s decision to reduce the alcohol by volume of its flagship brand from 45 percent to 42 percent and then back again, but before we move on, I wanted to report on the…
You’ve heard of a tempest in a teapot. This was a blowup in a bottle – a bottle of Maker’s Mark with one key change on the label: 42 percent alcohol by volume, rather than the historic 45 percent. The distillery’s…
Later this month, the 12 bottles in the eighth round of Buffalo Trace’s Single Oak Project will appear in stores, marking the halfway point of this ambitious experiment to find the Holy Grail of bourbon. The project began in 1999,…
Bill Samuels Jr. has responded on Maker’s Mark’s website to critics and questioners of the distillery’s decision to reduce its alcohol by volume by 3 percent to extend supply. He says, in part: “Since we’re a one-brand company that’s never purchased…
Maker’s Mark lit up the Internet this weekend with an email to its ambassadors announcing that the company would begin lowering the alcohol by volume (ABV) of its flagship bourbon by 3 percent – from 45 to 42. The addition…
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