A few days ago I told you about the new visitors center that Wild Turkey is planning at its distillery in Lawrenceburg, Ky. Today’s Courier-Journal has a quick interview with Roberto de Leon Jr. and Ross Primmer of De Leon & Primmer Architectural Workshop, who designed the visitors center. The Campari Group in Italy, which owns Wild Turkey, gave this instruction to the firm regarding the center, Primmer is quoted as saying: “Make it more Kentucky. Make it more Kentucky. Make it more Kentucky.”
“There was excitement on their part about doing something in this odd anomaly that they know as Kentucky, which I think a lot of Europeans think of as old-fashioned America,” he says. Bourbon is also increasingly appealing to younger, more urban customers, and the firm reflected the two demographics in its design. Read more here.
In other Anderson County, Ky., bourbon trail news, Four Roses will open its new visitors center at a media event tomorrow morning, just in time for Kentucky Bourbon Festival week. The new center and expanded tasting experience are part of a $2.4 million expansion at the distillery, which, like all the distilleries on the Kentucky Bourbon Trail tour, has seen exponential growth in the number of visitors over the past year or two.
While I can’t attend the ceremony, Four Roses has promised to send photos from the event and I’ll post those tomorrow afternoon.