What’s my favorite proof of whiskey? Well, that depends on the time of day. Lower in the morning; higher in the evening. I mean, if you start your day with Booker’s… it’s gonna be a short day.

Fred Noe, Jim Beam master distiller, answering a question on a panel at the Bourbon Classic in Louisville. (Booker’s generally has a proof between 121 and 130.)

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The Bourbon Babe

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